No Profit

AIC

Since 1979 AIC has been the reference point for celiac patients, their objective is to improve the quality of life for patients and their families.

Goal

Activity

With the Italian Celiac Association, we started by monitoring the already existing Facebook community and with a sentiment analysis of the comments so as to then undertake a more complex path of digital transformation. In order to do so, the first step was to create an open round-table with all the AIC staff and to organise specific resource training whose focus is to draft a Social Media Policy for the group, aiming for a more efficient management and moderation of the community.

Community Analysis

THE RESULTS

+ 30.000 comments

monitored and analysed from the official AIC Facebook group

30 hours of vertical training

both operational and strategic for internal staff and the collaborator network

Ready for the #TWOWeffect?

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