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AISM

The Italian Association Multiple Sclerosis – AISM – has been handling all aspects of MS and, for the last 50 years, has been supporting people who manage this condition every day.

Goal

Activity

  • Social Media Marketing & Monitoring
  • Marketing Automation
  • Chatbot Marketing
  • Web Advertising

We joined the AISM project with the intention of solving an issue regarding the comment management on their online advertisements and later on, were asked to join in the first trials for marketing automation and setting up a chatbot intended for fundraising. In addition, we handled the social and advertising work for the internal project Happy Hour Revolution, with the objective of raising awareness around the project with the people closest to the condition and AISM.

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THE RESULTS

+ 1 million users

REACHED ON FACEBOOK AND INSTAGRAM IN ONLY 3 MONTHS

+ 1,000 comments

were managed, monitored and classified in 12 months of business

+ 48% open rate

of direct messages to users thanks to the chatbot, with CTR between 86% and 100%

Ready for the #TWOWeffect?

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