Education

Consorzio UNO

Consorzio UNO promotes the advancement of the university culture in the area of Oristano with a focus on cultural goods, tourism and the agri-food industry.

Goal

Activity

TWOW and Consorzio UNO have been cooperating since 2011, always in pursuit of advanced communication tools. In a very difficult year because of the great uncertainty caused by the pandemic, UNO has stayed loyal to its innovative soul and relied once again on TWOW, accepting Tiktok‘s challenge, riding the Instagram wave working with the stories format and updating both social networks with captivating contents such as challenges, filters, and videos.

THE RESULTS

TikTok Boom!

AMONG THE FIRST UNIVERSITIES IN EUROPE TO LAND ON TIKTOK WITH A CREATIVE EDITORIAL PLAN AND A FOCUS ON PLATFORM SPECIFIC FORMATS AND TRENDS

1 million users reached

on Google, Facebook, Instagram and TikTok with primary targets: students, undergraduates and parents

5 million video views

collected on the subscription campaign channels Instagram and TikTok

Ready for the #TWOWeffect?

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