Technological leader in the market of automatic data acquisition and industrial automation, the Datalogic Group today is listed on the stock exchange and is present in 28 countries.
The project started from Datalogic’s need to make the large size of data present on the website more indexable and user friendly, we faced this challenge with a data-driven approach. Preliminary analysis via heat maps, clicks and recordings of actual navigation paths, have provided the necessary database to engage in the complete renovation of the platform. From the online navigation paths to the information frame present on the site, we have built preferential paths for each search intent, up to the complete graphic restyling and the SEO optimisations for the Italian, German and English languages.
+ 50% estimated organic traffic
FROM GO LIVE THANKS TO A CONSIDERABLE INCREASE IN THE INDEXED KEYWORD DATABASE AND AN IMPROVEMENT IN THE POSITIONING OF THE MAIN KEYWORDS ON THE 3 SPECIFIC MARKETS OF THE ACTIVITY (SOURCE SEMRUSH)