The project started from Datalogic’s need to make the large size of data present on the website more indexable and user friendly, we faced this challenge with a data-driven approach. Preliminary analysis via heat maps, clicks and recordings of actual navigation paths, have provided the necessary database to engage in the complete renovation of the platform. From the online navigation paths to the information frame present on the site, we have built preferential paths for each search intent, up to the complete graphic restyling and the SEO optimisations for the Italian, German and English languages.