Home & Design
Della Chiara
Historical brand of the furniture industry with over 30 years of experience, retailer of the best international design brand and manufacturer of a brand line dedicated to office furnishing.
In 2019 we got involved with the study and launch of the new website Della Chiara, with support for the SEO migration from the previous platform and segmentation of the e-commerce catalogue. The synergy between the two campaigns lead generation and e-commerce, applied in August 2019 was the turning point for the project which then started growing at a constant rhythm, tripling the turnover in 2020 compared to the previous year and reaching in the q4 the best ever results, both in terms of lead generation and direct sales levels.
THE RESULTS
+ 187% turnover
ON THE ONLINE CHANNEL (E-COMMERCE + LEAD GENERATION) 2020 VS. 2019
From 250 to over 1300
online orders from 2018 to 2020, a figure in constant growth since TWOW's entry into the project (2019)
2100% ROAS
every euro invested in the online campaign generated € 21 in return in terms of revenue
