In 2019 we got involved with the study and launch of the new website Della Chiara, with support for the SEO migration from the previous platform and segmentation of the e-commerce catalogue. The synergy between the two campaigns lead generation and e-commerce, applied in August 2019 was the turning point for the project which then started growing at a constant rhythm, tripling the turnover in 2020 compared to the previous year and reaching in the q4 the best ever results, both in terms of lead generation and direct sales levels.