DentalPro operates full-service dental centres across Italy; it has over 170 active centres in 13 regions.
With DentalPro, our first big challenge was to create copy and creativity staying within precise regulatory parameters, leaving out all promotional, suggestive and non-functional messages for the care of the patient. Our second was the daily monitoring and optimisation of the cost per lead, by exclusively managing Facebook Lead Ads campaigns.
But…. it doesn’t end here! The third challenge allowed us to raise the bar, moving from managing a singular channel to managing the business’ entire web advertising. What was this bar? To reach 3,000 leads every month with an important scaling of the advertising campaigns. Goal reached thanks to the expansion of the best performing channels (Facebook Ads and Google Ads) and thanks to the introduction and management of the new advertising channels (Bing Ads, Local Campaign, Proximity and Programmatic).