Education
Erickson
Much more than a publishing house. For more than 35 years, Erickson has been developing: contents, methods, and instruments with the aim of spreading a culture of inclusion.
One year after we started managing Erickson’s Google Ads account, through a complete renovation and constant optimisation, sticking to the budget invested, we increased the generated turnover from the channel by 6 times (+ 300%) and doubled the overall turnover. Furthermore, we offered our consultancy for the reorganisation of Facebook’s advertising account which allowed the internal resources to manage the campaigns autonomously, whilst working in synergy with other activated advertising channels.
THE RESULTS
+ 800% conversion rate
OF THE GOOGLE ADS CHANNEL, IN 18 MONTHS BECOMING A PRIMARY REVENUE SOURCE (FROM 1% TO 20% OF TOTAL TRANSACTIONS) WITH 10% REDUCED INVESTMENT
+ 50% e-commerce turnover
generated globally compared to the previous period and continuously growing
From 50 to 1,000 online transactions
from Facebook and Instagram, which have become good ROAS channels
