Education

Erickson

Much more than a publishing house. For more than 35 years, Erickson has been developing: contents, methods, and instruments with the aim of spreading a culture of inclusion.

Obiettivo

Attività

One year after we started managing Erickson’s Google Ads account, through a complete renovation and constant optimisation, sticking to the budget invested, we increased the generated turnover from the channel by 6 times (+ 300%) and doubled the overall turnover. Furthermore, we offered our consultancy for the reorganisation of Facebook’s advertising account which allowed the internal resources to manage the campaigns autonomously, whilst working in synergy with other activated advertising channels.

THE RESULTS

+ 800% conversion rate

OF THE GOOGLE ADS CHANNEL, IN 18 MONTHS BECOMING A PRIMARY REVENUE SOURCE (FROM 1% TO 20% OF TOTAL TRANSACTIONS) WITH 10% REDUCED INVESTMENT

+ 50% e-commerce turnover

generated globally compared to the previous period and continuously growing

From 50 to 1,000 online transactions

from Facebook and Instagram, which have become good ROAS channels

Ready for the #TWOWeffect?

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