B2B

Finder

Founded in 1954, today Finder produces and distributes more than 14,500 products for the civil and industrial sector worldwide thanks to a sales network covering 28 countries.

Goal

Activity

After the successful experience with Yesly, the flagship product of Finder’s home automation sector, the collaboration with the Italian multinational has progressively grown involving the advertising activities on the company’s core products. With the aim of increasing the user acquisition performance of the institutional website, we implemented the Web Marketing activity – with Google Ads and LinkedIn Ads campaigns – and worked on the important catalogue and on the launch of new products. The further step was to participate in managing the redesigning of the site thanks to deep flow analysis, User Experience studies and to the optimisation of conversion performance. The resulting suggestions from this analysis phase are currently being implemented.

THE RESULTS

+ 68% profiled users

ON INDIVIDUAL PRODUCTS IN Q1/Q3 2021 COMPARED TO Q1/Q3 2020, COVERING THE CATALOGUE SEGMENTED BY PRODUCT CATEGORY AND TARGET TYPE, FROM PROFESSIONAL INSTALLERS TO INDUSTRIAL BUYERS

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