Our starting point in the Fratelli Cosulich project, launched in 2018, was the analysis and mapping of the online presence of the entire group – social and website – consisting of over 80 affiliate businesses and just as many partners. Following the initial check and setup, we undertook a path of radical digital transformation with Web Marketing & Sales as the focus by creating a strategy comprehensive of the group and the single business units, punctuated by specialised training and performance oriented vertical projects.