B2B

Fratelli Cosulich

For more than 160 years the global shipping organisation based in Genoa, Fratelli Cosulich has been trading in shipping, from bunkering to logistics, from catering to business travel, from personnel recruitment to insurance.

Goal

Activity

Our starting point in the Fratelli Cosulich project, launched in 2018, was the analysis and mapping of the online presence of the entire group – social and website – consisting of over 80 affiliate businesses and just as many partners. Following the initial check and setup, we undertook a path of radical digital transformation with Web Marketing & Sales as the focus by creating a strategy comprehensive of the group and the single business units, punctuated by specialised training and performance oriented vertical projects.

Corporate Marketing

Digital Strategy

THE RESULTS

More than 10 “keyword research”

CLASSIFIED BY SECTOR, MARKET AND COUNTRY IN RELATION TO THE OVER 80 BUSINESSES IN THE GROUP

100 + businesses analysed

in regard to communication on social media in order to obtain quality and quantity data with which to elaborate different strategy blueprints

1 big event

for corporate marketing, entirely dedicated to the businesses in the Fratelli Cosulich Group, which involved the board and over 50 TOP managers, over the themes of Digital Marketing and Digital Transformation

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