Hypnia is a French startup specialised in production and online sale of memory foam mattresses, today present in France, Spain and Italy.
We started working with Hypnia at the end of August 2018 with the aim of supporting the French company to successfully penetrate the Italian market. To pursue the goal of selling mattresses also in Italy we started with a careful market analysis, both of the already existing players and of the most interesting audiences. Then we concentrated our efforts on the creation of a functional language for communication with the specific Italian market, different from the French one. After the correction and SEO optimisation of the website, we then activated Google Ads campaigns at various levels (Search, Shopping, Display), accompanying the business step by step to invest increasingly in Web Advertising, stimulated by the results. At the same time, we implemented a link building activity and established a collaboration with a product comparator to give relevance and consistency in SERP to a brand that previously did not exist in Italy.