Travel & Sport

Ilmiovillaggio

The Italian portal of choice to book your stay in the best holiday villages and resorts in Italy and abroad.

Goal

Activity

We followed the first great expansion of the portal, working with the catalogue and the project’s budget. The Web Marketing activity was preceded by a deep analysis on the user’s research linked to the sector which allowed the customer to better identify the best possible contacts and contracts with the top brands and structures in the world of Holiday Villages and Resorts. With the data at hand, we finalised a strategy of Web Advertising that could act on catalogue optimisation, stepping from having just a few references and almost exclusive attention for only one brand to having a great variety of choice which open paths to new audiences to reach and satisfy. In only one very intense and active season, the company doubled the turnover, confirming itself as an established reality in the national tourism market.

THE RESULTS

+ 100% of turnover

COMPARED TO THE PREVIOUS SEASON, THANKS TO WEB ADVERTISING ACTIVITIES AND A BLEND OF LEAD GENERATION CAMPAIGNS AND DIRECT SALES

+ 1,000 registrations

to the Ilmiovillaggio Club in the pre-launch phase of the portal thanks to reduced cost customer acquisition

+ 10,000 requests of quotation

(tailored quotes) generated between January and August 2019 with peaks of up to 150 contacts per day

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