Italian pharmaceutical company which since 2009 offers products created to improve the patient's psychophysical well-being by acting on the gut-brain axis.
The collaboration with Kolfarma immediately began as a challenge: the company had never communicated and promoted its products through B2C channels before, while TWOW had to work with health regulations and sensitive issues. To begin with, we promoted and tested B2C sales through the online shop, accompanying the user flow through the information pages dedicated to two of the core products.
Starting from a biannual advertising strategy in Market Test mode, we then activated social campaigns, first local then national, on Facebook and Instagram and brand campaigns on Google.
Finally, we placed advertising activities side by side with a Marketing Automation strategy to segment the target audience, working directly on key moments of the purchase flow and creating a user database increasingly loyal to the brand.
ON THE CUSTOMER’S WEBSITE IN THE FIRST HALF OF 2021 COMPARED TO THE PREVIOUS YEAR, 43% OF TRAFFIC CAME FROM WEB MARKETING ACTIVITIES