To begin with, we started a retargeting campaigns strategy on Google and Facebook aimed at leading users, who were already in contact with the brand, back to the website. In the following months, thanks to the strong relationship with the customer, we took charge of the totality of the digital strategy, bringing forward a complex system of high performance on conversion and revenue adv campaigns. All of this, while also thoroughly supporting the customers with their strategic commercial decisions and working on the brand awareness through creative material specifically developed with reference target in mind.