Travel & Sport

MyParking

Ever since its debut in 2007, MyParking is the online meeting point between car park managers and the – potentially infinite – category of drivers.

Goal

Activity

This project has always required a very strong attention to customer margin, focusing on the CPA as the ever-primary KPI. Several advertising strategy redevelopments, aiming to implement all the latest additions have allowed us to maintain a constant increase in conversions of at least + 20% year after year.

THE RESULTS

+ 20% revenue

YEAR AFTER YEAR, FOR OVER 5 YEARS

CPA unaffected

despite the increase in advertising cost and competitors

+ 1 million online transactions

generated thanks to our advertising campaigns

Ready for the #TWOWeffect?

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