Ever since its debut in 2007, MyParking is the online meeting point between car park managers and the – potentially infinite – category of drivers.
This project has always required a very strong attention to customer margin, focusing on the CPA as the ever-primary KPI. Several advertising strategy redevelopments, aiming to implement all the latest additions have allowed us to maintain a constant increase in conversions of at least + 20% year after year.
+ 20% revenue
YEAR AFTER YEAR, FOR OVER 5 YEARS