Since 2015, we have been guiding this historical Milanese business towards more digitally inclined communication. To begin with, we focused on creating a bilingual blog and a social media editorial plan, coherent with the initiatives and evolution of the store. Secondly, we worked on the brand’s identity by filming a bespoke corporate video and an experiential website restyling; and, finally, a SEO strategy – focused on content, link building and website – and through local advertising campaigns, we can reach specific targets and usher them towards the store.