Fashion & Jewelry

Orocash

A giant in jewellery sales, with 170 owned shops and 90 franchisee in Italy and another 60 shops located around Spain and Portugal.

Goal

Activity

Aiming to encourage online bookings of products before the sale in store, we defined an omnichannel strategy that has led to a constant growth in the last 3 years. The next step, consistent with the omnichannel approach was – also thanks to our Premiere Partnership with Google – the launch of our local campaign focused on store sales, effective immediately even if not directly linked to the web services.

THE RESULTS

+ 20% digital incidence

ON WEB STORE TRAFFIC IN THE LAST TRIMESTRE 2019

1800% ROAS

each euro invested in the online campaign generated € 18 in return in terms of revenue

+ 22% revenue

total from the online channel (bookings + transfers) in 2019 compared to 2018

Ready for the #TWOWeffect?

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