Food
Palatifini
Historical brand in the Italian gourmet scene, the business has been online for the last 15 years. They offer a selection of high quality products with an ever-growing catalogue.
We joined the Palatifini project with the objective of activating and managing online advertising campaigns, which had not achieved any substantial results throughout the years. The first step was to test user response to different product classifications and collect the data relative to conversion rate and acquisition cost in order to more precisely plan investments and returns for the medium-long term.
THE RESULTS
+ 40% increase of Conversion Rate
in only 3 months of work following the learning-by-doing approach
