Food
portaNatura
PortaNatura makes all the goodness from the countryside available for their clients, delivering selected products from the best bio and biodynamic “cascine” farmhouses.
As our first action, we followed the launch of portaNatura’s #zerowaste service by releasing on YouTube a commercial in small clips, using a studied combination of bumper, classic formats and sequence video to “follow” the users with dedicated content. Additionally, working closely with influencer marketing, we were able to develop the service launch on the brand’s social channels. Today we are pushing ourselves further, to provide our client with acquisition costs and conversion rates on which to plan future web marketing strategies.
THE RESULTS
3 million visualisations
OF THE CAMPAIGN IN 2 MONTHS, WITH A REDUCED BUDGET
