Unione Calcio Sampdoria is an Italian professional football club based in Genoa, Liguria. Serie A league team, the top of the Italian football championship.
The collaboration started with the digital advertising rollout for the season ticket campaign 2019/2020 and it continued with the single match day tickets campaign, throughout the football season. Our first objective: consolidate attendance in the stadium in support of the team and bring in a new audience opposing the trends involving TV on-demand.
+ 60 % season tickets
sold online compared to last season’s campaign