Travel & Sport

Sampdoria

Unione Calcio Sampdoria is an Italian professional football club based in Genoa, Liguria. Serie A league team, the top of the Italian football championship.

The collaboration started with the digital advertising rollout for the season ticket campaign 2019/2020 and it continued with the single match day tickets campaign, throughout the football season. Our first objective: consolidate attendance in the stadium in support of the team and bring in a new audience opposing the trends involving TV on-demand.

THE RESULTS

+ 60 % season tickets

sold online compared to last season’s campaign

+ 22% increase in single match

day tickets sales compared to the previous year

+ 15% overall sale

of single match day tickets compared to the previous year

Ready for the #TWOWeffect?

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