Slam
Genoese by birth, for over 40 years, SLAM is a leading designer and producer of sailing and sports clothing, both nationally and globally.
Since we took over the management of the advertising campaigns of SLAM, thanks to strategic planning linked to the catalogue and diligent work on campaign design and optimisation of the advertising strategies, in a few months, we have achieved some important record performances on the Italian market. All of this despite a significant reduction of the investment budget. The Web Advertising activity has also been completed through a prompt action of Conversion Rate Optimisation (CRO) which has favoured the extension of the benefits generated through the paid channels, also on the organic channels and in general on all the system.
THE RESULTS
Sales record
+ 40% of online transactions
generated by the Web Advertising compared to the previous year, with a + 20% turnover, despite a 30% decrease in the advertising budget
+ 96% Conversion Rate
compared to the previous year with an increase in the conversion rate throughout the system taking advantage of the Web Advertising (+ 136%)
