B2B

Trentino Sviluppo

Cooperative company for the implementation of industrial policies of the autonomous province of Trento which, since 1986, has supported entrepreneurial growth, innovation and collaboration between local companies.

Goal

Activity

Through consultancy aimed at encouraging the expansion of the client’s internal competences relating to the management of web advertising activities, we have supported the Trentino Sviluppo digital communication team in the management of LinkedIn Ads and Facebook Ads campaigns. At the same time, we have structured a bespoke LinkedIn training course aimed at a team of 20 people with different roles and coming from different company departments. These activities carried out have increased the team’s knowledge of the platform, in addition to the awareness of the importance of LinkedIn: from a personal branding perspective, allowing individuals to better communicate their professionality, and from a brand ambassador perspective, to bring value to the company.

THE RESULTS

From Personal to Employer Branding

THE TRAINING PATH, COMPOSED OF FACE-TO-FACE WORKSHOPS, LECTURES, EXERCISES AND INDIVIDUAL CONSULTING HAS LED TO THE IDENTIFICATION OF DIGITAL CHAMPION POTENTIALS, FUNDAMENTAL FOR CORPORATE COMMUNICATION

Web Advertising (r)evolution.

A gradual reorganisation of the accounts with a campaign redesign led us to achieve the pre-established training objectives and an evident improvement in the performance of the adv channels.

Welcome TWOWPlay!

Linea 25 is a new tool, straddling digital and analog, in a ‘serious game’ format on a personal branding theme created for this purpose and made available to the team within a wider toolbox to facilitate the spontaneous production and sharing of content.

Ready for the #TWOWeffect?

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