Home & Design
Zena Costruzioni
Genoese building firm, Zena Costruzioni offers a complete service of interior refurbishment, from the design of the project to final maintenance.
Our primary objective was to increase website traffic and conversion rates with the best ratio between expense (cost per click) and revenue (cost per conversion and ROAS). To accomplish the task, our lead generation strategy includes continuous Web Advertising activity on Facebook and Google; a strategic check of editorial plans for Facebook, Instagram, LinkedIn, Google MyBusiness and YouTube, SEO of website pages and production of relevant articles. Completed with a process of digital transformation based on the ongoing discussions with the client and the deployment of different tools, such as multi step, chatbot and e-mail marketing strategies.
THE RESULTS
160 leads in 15 months
30+ TRANSFORMED INTO INTERIOR RENOVATION (ROAS 2100%)
10,000 reaction
on content published on the Facebook page
+ 130% organic traffic
in 2019, compared to the previous year
