Zena Costruzioni
Genoese building firm, Zena Costruzioni offers a complete service of interior refurbishment, from the design of the project to final maintenance.
Goal
- Digital Strategy
- Web Advertising
- SEO
- Social Media Marketing
- Marketing Automation
Year after year we renew our collaboration with Zena Costruzioni keeping in mind the same goal – increasing site visits and above all conversions – and updating the strategic path based on customer needs and market developments. Our Lead Generation strategy. Today it includes a continuous Web Advertising activity on Google and Facebook, SEO optimisation with constant updating of editorial content on the site and a strategic check on the path of acquisition and management of received contacts. And finally, we started a digital transformation process that led to the implementation of e-mail marketing strategies and therefore to the creation of a chatbot and automation flows aimed at improving communication with customers and potential customers.
THE RESULTS
500+ leads in 36 months
WITH AN INCREASE OF 350% IN THE FIRST HALF OF 2021 COMPARED TO THE PREVIOUS YEAR
E-mail BOOM!
"welcome mail" with 53% open rate and 20% Click Through Rate, results above the channel's benchmarks
+ 230% organic traffic
in the last 12 months thanks to an SEO strategy to strengthen local keywords
