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Zena Costruzioni

Genoese building firm, Zena Costruzioni offers a complete service of interior refurbishment, from the design of the project to final maintenance.

Goal

Activity

Year after year we renew our collaboration with Zena Costruzioni keeping in mind the same goal – increasing site visits and above all conversions – and updating the strategic path based on customer needs and market developments. Our Lead Generation strategy. Today it includes a continuous Web Advertising activity on Google and Facebook, SEO optimisation with constant updating of editorial content on the site and a strategic check on the path of acquisition and management of received contacts. And finally, we started a digital transformation process that led to the implementation of e-mail marketing strategies and therefore to the creation of a chatbot and automation flows aimed at improving communication with customers and potential customers.

THE RESULTS

500+ leads in 36 months

WITH AN INCREASE OF 350% IN THE FIRST HALF OF 2021 COMPARED TO THE PREVIOUS YEAR

E-mail BOOM!

"welcome mail" with 53% open rate and 20% Click Through Rate, results above the channel's benchmarks

+ 230% organic traffic

in the last 12 months thanks to an SEO strategy to strengthen local keywords

Ready for the #TWOWeffect?

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