Consorzio UNO promotes the advancement of the university culture in the area of Oristano with a focus on cultural goods, tourism and the agri-food industry.

Goal

Activity

TWOW and Consorzio UNO have been cooperating since 2011, always in pursuit of advanced communication tools. In a very difficult year because of the great uncertainty caused by the pandemic, UNO has stayed loyal to its innovative soul and relied once again on TWOW, accepting Tiktok‘s challenge, riding the Instagram wave working with the stories format and updating both social networks with captivating contents such as challenges, filters, and videos.

THE RESULTS

TikTok Boom!

AMONG THE FIRST UNIVERSITIES IN EUROPE TO LAND ON TIKTOK WITH A CREATIVE EDITORIAL PLAN AND A FOCUS ON PLATFORM SPECIFIC FORMATS AND TRENDS

1 million users reached

on Google, Facebook, Instagram and TikTok with primary targets: students, undergraduates and parents

5 million video views

collected on the subscription campaign channels Instagram and TikTok

Ready for the #TWOWeffect?

    [adgroupid_i][/adgroupid_i] [device_i][/device_i] [feeditemid_i][/feeditemid_i] [matchtype_i][/matchtype_i] [keyword_i][/keyword_i] [adposition_i][/adposition_i] [creative_i][/creative_i]

    The University Campus “Marconi” of La Spezia stands out in the training field thanks to unique specialist courses in Nautical Engineering, Naval and Yacht Design.

    Goal

    Activity

    The University Campus “Marconi” of La Spezia gave TWOW the challenge of increasing course registration in a difficult year which already foresaw a decrease of activity at a national level. When the project started in June 2020, there had been no history of online communication or advertising. We, therefore, started from developing the campaign concept and by producing the corporate video, the core of every activity. Subsequently, our client’s complete trust in us allowed us to experiment: with the advertising strategy, developing TikTok as a positioning channel – perfectly in target – and installing a chatbot to support the administration with providing course-related information and answering students’ most frequently asked questions.

    THE RESULTS

    + 750 potential new students

    HAVE REQUESTED CONTACT WITH THE UNIVERSITY THROUGH THE CAMPAIGNS, GENERATING A GROWTH IN ENROLLMENTS COMPARED TO 2019 IN A CHALLENGING TIME FOR THE UNIVERSITY WORLD (AN ESTIMATED -20% ON A NATIONAL BASIS DUE TO COVID-19)
     

    2.6 million people reached

    through the digital content campaign with students, undergraduates and parents as primary targets

    8 million video views

    recorded on the various campaign channels, between YouTube, Facebook and TikTok

    Ready for the #TWOWeffect?

      [adgroupid_i][/adgroupid_i] [device_i][/device_i] [feeditemid_i][/feeditemid_i] [matchtype_i][/matchtype_i] [keyword_i][/keyword_i] [adposition_i][/adposition_i] [creative_i][/creative_i]

      Much more than a publishing house. For more than 35 years, Erickson has been developing: contents, methods, and instruments with the aim of spreading a culture of inclusion.

      Obiettivo

      Attività

      One year after we started managing Erickson’s Google Ads account, through a complete renovation and constant optimisation, sticking to the budget invested, we increased the generated turnover from the channel by 6 times (+ 300%) and doubled the overall turnover. Furthermore, we offered our consultancy for the reorganisation of Facebook’s advertising account which allowed the internal resources to manage the campaigns autonomously, whilst working in synergy with other activated advertising channels.

      THE RESULTS

      + 800% conversion rate

      OF THE GOOGLE ADS CHANNEL, IN 18 MONTHS BECOMING A PRIMARY REVENUE SOURCE (FROM 1% TO 20% OF TOTAL TRANSACTIONS) WITH 10% REDUCED INVESTMENT

      + 50% e-commerce turnover

      generated globally compared to the previous period and continuously growing

      From 50 to 1,000 online transactions

      from Facebook and Instagram, which have become good ROAS channels

      Ready for the #TWOWeffect?

        [adgroupid_i][/adgroupid_i] [device_i][/device_i] [feeditemid_i][/feeditemid_i] [matchtype_i][/matchtype_i] [keyword_i][/keyword_i] [adposition_i][/adposition_i] [creative_i][/creative_i]